Affiliate marketing. You’ve heard about it, maybe Googled a few articles or even tried to do it for your own brand, but found it weird, confusing or hard to manage.
That’s why we created Purply, the industry’s first automated affiliate management system. Once you connect your business to Purply, our program analyzes over 10,000,000 pieces of marketing data to connect you to the high-performing affiliates who can sell your product.
And if you still feel unsure about jumping into the deep end of the affiliate marketing pool, we’re going to tell you the one simple reason you can’t afford to not be a part of it: Because the numbers don’t lie.
In 2010, consumers spent $1.6 billion dollars through affiliate marketing. To date, that amount has grown by at least half a billion dollars a year and is projected to reach $8.2 billion by 2022.
So what gives? Why are we seeing such explosive growth in what’s still a relatively new industry?
It all really comes down to one keyword: TRUST.
A study released by Forrester Consulting showed that increasingly, consumers are tuning out the messaging from large national advertising campaigns and turning to their own personally curated networks of websites, apps, bloggers and influencers to help them make choices on new purchases.
From toothbrushes to TVs, a growing number of people want to hear from sources they trust when they’re considering buying a new product or service.
That’s why the study also found that 81% of advertisers and 84% of publishers surveyed all have some form of an affiliate marketing program.
Beyond driving direct consumer sales, brands who ran successful affiliate marketing campaigns found that they were able to lower their cost of customer acquisition and increase their brand awareness and levels of customer engagement
In response to this growth in sales, the infrastructure for affiliate marketing continues to experience an aggressive build-out. Instagram, for example, recently rolled out a new program meant to make it easier for marketers and brands to connect with each other and the site’s 500 million daily users.
What all this growth and investment really tells us, is that failing to have a strong affiliate marketing campaign for your brand means that you’re not just leaving a pile of money on the table, but that that pile is getting bigger every year.
So don’t fear affiliate marketing, embrace it. And if you don’t know where to start, the good news is that you’re already in the right place. For a low monthly cost, Purply can automate the hard work and give you all of the information you need to connect your product with the marketers who have proven they can sell it.
