Imagine this. You’re sitting in your home office with your best work-from-home, business-up-above-comfy-down-below attire, cause, you know, that’s the norm.
You’ve got a kombucha you’re sipping on with minimal weird faces (so proud of you) since you made the official switch from coffee. You’re holding your eyelids open slightly, but so what? You’re hip now. That’s all that matters.
You worked so hard today, as you do. Feeling accomplished, you’re ready to chill out and enjoy the rest of the day. Then, after the back-to-back meetings, an ocean of Post-It notes growing on your desk, and strategizing for the new spring season, a realization slowly creeps across you. And it’s almost possible to avoid.
I still have that ginormous list of emails to send, countless leads to generate, affiliates to hunt down, and a painful amount of planning to do for the next campaign. @%*$!!!
You know what I’m talking about, right? When the days roll on like that, they can burn you out, they’re stressful, and they start to eat at your zest for life a little. Okay, a tad dramatic, but you get where I’m coming from.
You know though, there is a way out of that chaos. And unlike Ethan Hunt trying to find that nuclear extremist in Ghost Protocol, it’s not an impossible mission (please let me off for making a reference that’s 10 years old). I know I’m just a stranger who slings digital ink on this blog. But trust me. There is a solution. One that not only can do some of those repetitive tasks for us but can bring more efficiency to our marketing.
By what hand of wizardry does this exist? Well, it’s not magic, but it’s dang close. It’s… dramatic pause… marketing automation.
So, what is marketing automation? Simply, it’s all in the name. It alludes to software, sometimes led by AI technology, that automates your marketing for you. Bear with me, because I know that was painfully obvious.
In more detail, it’s intended to help you prioritize and carry out your marketing tasks, especially the repetitive ones like email marketing, tracking down and attempting to contact affiliates to promote your products, social media posting, lead generation, and ideating campaigns. All in a way that doesn’t compromise the authenticity of your brand.
Think of it as a non-latte carrying assistant that helps you with all the tedious stuff and frees your time so you can focus on the most important parts of your business. One of the most important parts is of course generating more revenue by driving traffic, employing the means to convert traffic to leads, and then nurturing those leads well enough to create paying customers. And fun fact, marketing automation helps with exactly that.
I’ve gotta say, marketing automation is nothing new, but it’s skyrocketed over the last five years or so. According to Social Media Today’s State of Marketing Automation Survey, 75% of marketers say they use marketing automation. To wit, Grand View Research reports that the global marketing automation size was valued at 4.06 billion in 2019 and is expected to see a compounded annual growth rate of 9.8% from 2020 to 2027.
Numbers are cool, but still, why should you consider making the switch? Let’s talk.
5 benefits of marketing automation solutions:
- They reduce stress, lessen the overall workload, and save time
Automate those pesky, time-consuming, manual marketing tasks. One of the biggest, or at least more convenient, benefits of marketing automation is that it takes a load off you and your team and gives them more time. There’s no more need to rely on holding your eyelids open as you move through these exhausting tasks. And more importantly, you can scratch targeting, sending emails, data management, and affiliate outreach off your to-do list and focus on other priorities.
- They can help grow revenue and help boost ROI
How on earth, you ask? These solutions help enhance overall marketing performance, allow for better data management, and generating higher-quality leads, which inevitably will lead to a higher ROI. Speaking for Purply, the app helps grow revenue by connecting brands with affiliates known to help drive sales and increase revenue. And all of that is trackable through the app via monthly KPIs.
- Personalization of the customer journey
One of the best ways to connect with people, whether they’re potential leads or not, is to offer them tailored content. Most buyers want targeted content at every stage of this journey, even during research, and this is possible with automation tools. Like I talk about in the 4th benefit, they can capture data, including which content customers engage with, what posts perform well, and in our case, which affiliates convert potential customers.
- They make the process of reporting more seamless
A vast majority of all marketing automation tools offer native performance analytics and reporting so you can effortlessly measure the success of your campaigns, other marketing efforts, and how much revenue they bring in. With Purply alone, you have access to many KPIs, such as traffic, clicks, revenue, conversions, and more.
- They generate higher-quality leads
This is another hyper-important step in growing a business. By implementing these solutions, you get not only a richer and more clear picture of potential consumer behavior but also insight into which outlets are bringing in the most promising leads. Finding leads is one thing, but nurturing them and guiding them through the journey is entirely different. But not to worry, that’s another thing marketing automation helps with.
For example, with Purply’s Fresh Faces report feature, you can be matched with top-performing affiliates for your vertical who will drive sales by helping potential customers explore your brand, get curious, and get serious about making purchases.
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And those are just five, but a good five. Anyway, if that almost-too-vivid picture I painted at the start of this blog was as scary to you as it was to me, feel free to check out Purply to see how we can help you prioritize and take a load off your plate. You deserve more time to enjoy your kombucha in peace. We mean it.
